Millennial Media teams with Bango for ad analytics

Mobile advertising firm Millennial Media announced an agreement to integrate mobile web solutions provider Bango's analytics tools into its Decktrade marketplace platform, promising users accurate tracking of visitors' response to mobile ad campaigns as well as measurement and insight to optimize campaigns and maximize ROI. According to Millennial Media, Decktrade's integration of Bango Analytics enables advertisers to add Bango campaign tracking links to a campaign, translating to metrics including unique visitors, country of origin, network and device.

For more on the Millennial Media/Bango deal:
- read this release

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