MLB slides into iTunes

With the 2007 season scheduled to begin Sunday, Major League Baseball announced an agreement with Apple to offer highlights via the computing giant's iTunes digital media storefront. The iTunes package will include the daily 25-minute "MLB.com Daily Rewind" highlight showcase and two "Games of the Week," featuring full versions of the best matchups from the National and American Leagues. Apple will charge $1.99 for each individual episode of "MLB.com Daily Rewind" and "Games of the Week"--a multi-pass "MLB.com Daily Rewind" option is also available at $7.99 per month, while a season pass for "Games of the Week" will set consumers back $19.99.

"We're thrilled to be teaming with iTunes to give baseball fans access to MLB highlights via the world's most popular online TV store," said MLB Advanced Media senior VP of business development Kenny Gersh in a prepared statement. "We're excited that baseball fans now have the opportunity to enjoy America's favorite pastime in a unique way by taking MLB with them wherever they go."

For more on the MLB/Apple deal:
- read this release

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