MMA appoints new board of directors

The Mobile Marketing Association announced its 2007 North American Board of Directors. The new board, representing two dozen MMA member companies, will be chaired by CBS Mobile executive VP Cyriac Roeding, who replaces outgoing 2006 MMA Global Chairman Louis Gump. "I am excited to take on this role, not only because the MMA is the only global association bringing advertisers, carriers, media, technology and start-up companies together, but also because 2007 is looking to be the year mobile content and advertising come together in a substantial way to complete the 'mobile ecosystem," Roeding said in a prepared statement. "MMA, which has more than 400 member companies, is perfectly positioned to play a key role in continuing to define the rules of the game."

For more, including a complete list of 2007 board members:
- read this release

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