MMA goes international

The Mobile Marketing Association announced the creation of a Europe, Middle East and Africa (EMEA) chapter, naming a board of directors and executive committee. At launch the MMA EMEA chapter comprises more than 150 brands, agencies and related mobile marketing firms; Richard Saggers, head of mobile advertising for Vodafone Group, was appointed chairman.

Per its charter, the MMA EMEA will work to build a sustainable mobile marketing industry ecosystem, creating guidelines and best practices to protect consumer privacy. "The launch of the EMEA chapter is a significant milestone for the MMA, marking another step in the development of the region's mobile marketing industry," said Mobile Marketing Association president Laura Marriott in a prepared statement. "Our EMEA board of directors represents the leaders in mobile marketing in their respective industries and we look forward to working with them and our EMEA membership to advance the MMA's mission in the region."

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