MMA launches affiliate member program

Non-profit industry trade group the Mobile Marketing Association announced the introduction of a new MMA Membership program specifically created for affiliate marketers operating on the mobile platform. According to the MMA, the program--launched to address the increasing numbers of poor user experiences resulting from misleading advertiser practices in premium short-code efforts--requires MMA Affiliate Members to consent to following rules outlined in the organization's U.S. Consumer Best Practices and Global Code of Conduct; in turn, they will receive industry recognition that they are both educated in and agree to adhere to self-regulation guidelines published and maintained by the MMA. In addition to education in new policy and self-regulatory decisions, members will also earn insight into MMA initiatives and networking opportunities.

For more on the MMA affiliate program:
- read this release

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