MMA looking for feedback

The Mobile Marketing Association is looking for public feedback on its global mobile advertising guidelines. The association today said the guidelines are available for public comment via the MMA Web site (www.mmaglobal.com) until Sept. 5 at 5 p.m. GMT. Comments can be entered on the public forum site and those comments will then be reviewed and the guidelines finalized for release in early October.

Laura Marriott, president of the MMA, said that the MMA is opening up the guidelines for public feedback so it can gain public acceptance and promote industry standardization, best practices and a positive consumer experience.

For more:
- See this press release

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