MMA names Wehrs president and CEO

Non-profit industry trade group the Mobile Marketing Association announced its Board of Directors has named Mike Wehrs as president and CEO, effective immediately. Wehrs previously served as vice president of industry affairs and evangelism at speech and imaging solutions provider Nuance Communications, where he supervised the firm's overall mobile business strategy, product strategy, and industry and public policy; prior to Nuance, he tenured at Tegic Communications and Microsoft. Wehrs will now be tasked with promoting the MMA's charter to build a sustainable ecosystem worldwide for mobile marketing, deliver benefits to MMA members, and establish guidelines and best practices for future growth. Wehrs replaces longtime MMA global president Laura Marriott, who announced her resignation in June 2008. Last week, Marriott joined the board of directors at m-commerce solutions provider NeoMedia Technologies.

For more on the Wehrs hire:
- read this release

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