MMA revises Global Mobile Advertising Guidelines

Non-profit industry trade group the Mobile Marketing Association published the latest version of its Global Mobile Advertising Guidelines, touting a focus on new advertising units and specifications. According to the MMA, the guidelines provide global formats, guidelines and best practices to introduce advertising initiatives across a variety of mobile media channels, including web, messaging, downloadable applications and video.

Major revisions include:

• Global requirements for mobile application ad units
• New advertising units and definitions across channels
• New length requirements for mobile video and TV ad units
• Recommended future mobile web banner ad requirements

For more on the latest MMA update:
- read this release

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