Mobclix teams with Nielsen to hone mobile ad targeting

Mobile advertising exchange Mobclix announced an agreement with marketing and media information giant The Nielsen Company to integrate the Nielsen PRIZM lifestyle segmentation solution and Nielsen ConneXions technology adoption segmentation system in an effort to improve conversions over legacy mobile solutions. Per terms of the deal, Mobclix will now resell PRIZM and ConneXions to mobile ad networks and publishers--Nielsen's anonymous user data will be mapped and applied to Mobclix's mobile ad inventory, enabling advertisers to more effectively identify, discover and target audiences. According to Mobclix, application developers and publishers will now enjoy CPMs between 20 percent and 100 percent higher than the market average.

Mobclix introduced its analytics platform in mid-2008, timed with the launch of Apple's App Store. Tthe firm reports it now enjoys roughly 85 percent penetration across the iPhone/iPod touch platform.

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