Mobeam teams with P&G for mobile couponing system

Consumer goods giant Procter & Gamble is partnering with mobile commerce solutions provider mobeam to introduce a new mobile couponing system making digital discounts and promotions readable via in-store laser scanners. Mobeam technology converts mobile barcode data into beams of light that can be read by existing point-of-sale technologies, requiring no additional equipment. Mobeam and P&G will test the solution in 2012. Release