Mobifusion, ContentNow team on mobile retail

Mobile media developer and publisher Mobifusion announced an agreement with online content subscriptions reseller ContentNow enabling online wireless cell phone and plan retailer LetsTalk to offer its subscribers Mobifusion content. ContentNow manages subscription processing, fulfillment and account setup for LetsTalk, an independent resource for wireless products and services for both consumers and enterprises. According to Mobifusion, the deal broadens its mobile content distribution into online subscription models. "We're joining forces with ContentNow to provide more than 30 rich mobile content products via an innovative mobile content subscription model through LetsTalk," said Mobifusion co-founder and chief content officer Chris McKenney in a prepared statement. "Given LetsTalk's reach in the marketplace, we believe this exciting venture will open new gateways to mobile entertainment and information."

For more on the Mobifusion/ContentNow deal:
- read this release

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