Mobile advertising still being defined

Mobile advertising is indeed all the buzz at the show, but not everybody is in agreement on exactly what that means. For instance:

--œAdvertising will have to subsidize a lot of content if this industry is going to go anywhere in the future. It may not seem like a lot to you and me, but $2.99 is a lot for a 13-year-old, and they're the ones who are open to advertising.-- --“ Chris Ruff, president UIEvolution

--œI wouldn't head in the direction of major price changes with mobile advertising.-- --“ John Harrobin, VP marketing and digital media, Verizon Wireless

--œEverybody at this show is just absolutely mad about mobile advertising, but it's a little early to get quite so excited about it.-- --“ Andrew Bud, CEO, mBlox

Sounds like the beginning of a lot of coverage in the next several months.
- Antony