Mobile campaign touts Mexican beer

Brand awareness of the popular Mexican beer SOL is getting a boost thanks to a marketing campaign mobile content firm m-Wise and its Spanish business partner Pabrune are launching. The goal of the campaign is to increase brand awareness of SOL beer in the Spanish market and encourage direct communications between the brand and its customers.

To do that, SOL beer's importer Barril & Botella Import Export is sponsoring Mexican singer and actress Paulina Rubio's Spanish rock tour. The campaign will allow fans and SOL beer lovers to send text messages to the company and get a chance to win vacations, free tickets to Paulina's concerts and even a chance to meet her.

To learn more about the campaign:
- See this press release