Mobile marketer Adenyo grabs $26.9M in financing

Mobile marketing software company Adenyo announced the completion of a $17.2 million institutional financing round led by Genuity Capital Markets--added to the $9.7 million in private placements secured by Adenyo since July 2009, the firm has now locked in $26.9 million in total financing. Formerly known as Silverback Media, Adenyo boasts a platform including mobile marketing and ad serving, mobile storefronts, analytics and coupons/payments, promising agencies, brands and operators the tools to create web­to­cloud campaigns independent of applications, distribution and mobile devices. Adenyo adds the new funding will help accelerate its international growth.

For more on the Adenyo financing:
- read this release

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