Mobile shopping the focus of eBay's new ad campaign

Digital marketplace eBay is rolling out a new advertising campaign spotlighting its mobile commerce efforts. Created by independent San Francisco ad agency Venables Bell & Partners, the campaign targets shoppers in multiple categories, aggressively promoting eBay's mobile applications and services. According to eBay, its mobile sales are expected to exceed $4 billion by the end of 2011, and its suite of mobile applications is approaching the 50 million download milestone. Release