Mobile social networking site Cellware goes live

Mobile social networking site Cellware.com announced its beta launch, promising subscribers free mobile content like ringtones, wallpaper, videos, games and applications as well as tools to explore, create, and share great mobile content contributed by other users. Created by Advertising.com co-founder John Ferber, Cellware boasts content partnerships with firms including Alliance, Arphiola, Norstar Media, NO GOOD TV, Go Music Network, Oddcast, Selectracks, SoundIdeas, 4info and Hanaho Games--its business model hinges on sharing advertising revenue with members, with the potential to earn money on each piece of original content uploaded to the site. "Our vision is simple--we want to provide a fun, creative, social environment where all of our members can get the content they want as well as earn money for their original creations," said Ferber in a prepared statement.

For more on Cellware:
- read this release

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