Mobile video viewers looking for laughs

Comedy tops mobile video viewing categories according to a new study published by media research and metrics firm Nielsen. After surveying more than 3,000 mobile video subscribers, Nielsen reports that weather is the second most popular content category, followed in descending order by sports, music and news/finance. Nielsen adds that mobile video enjoyed a 20 percent quarter-over-quarter viewership increase in Q1--more than 60 percent of mobile video users are under the age of 35, with 70 percent between the ages of 18 and 49. Viewers watch an average of 13 mobile video sessions per month, at about 15 minutes per session; teens under the age of 18 average 20 minutes each session at a rate of 22 mobile sessions each month.

While NBC finished fourth among traditional broadcast network viewership during the 2008-09, Nielsen notes the Peacock Network ranks first in mobile video brand ranking, with a 40.1 percent share of viewers. Fox followed at 38.3 percent, trailed by MTV Networks at 32.9 percent.

For more on Nielsen's new Mobile Video Report:
- read this AdWeek article

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