MobiTV gets interactive

Not to be outdone, the aforementioned MobiTV announced at CES next month the company will launch a new version of the service spotlighting a suite of interactive services. Chief among them is an interactive advertising platform that enables consumer-activated offers alongside video ads, delivering local retail information, promotional coupon codes, 800 numbers and long-form marketing content. MobiTV will also introduce a new m-commerce platform enabling carriers, content partners and advertisers to offer premiums based on what the user is viewing-for example, a subscriber watching a music video could purchase ringtones, wallpapers or concert tickets from the artist in question. In addition, MobiTV will spotlight interactive content rating, voting and sharing.

"Not only have we launched the latest in a series of feature-rich MobiTV service updates, we have connected the dots between advertisers, the entertainment industry, and consumers to make everyone's media experience more relevant and meaningful," MobiTV CEO, chairman and co-founder Dr. Phillip Alvelda said in a prepared statement.

For more on the MobiTV announcement:
- read this release

Related articles:
- MobiTV dials up additional funding
- Bud ads on MobiTV around the clock