MocoSpace: Men outspend women 9-to-1 on mobile virtual goods

Although the percentage of men playing mobile social games is only slightly higher than the number of women, males account for 90 percent of all virtual goods purchased in-game, according to mobile web entertainment destination MocoSpace. Fifty-three percent of MocoSpace social gamers are men, and 47 percent are women--69 percent of all male gamers buy virtual items like weapons and additional lives, while 31 percent of all female gamers make virtual purchases. Even so, those 69 percent of men outspend their female counterparts by a 9-to-1 margin.

Male gamers also spend slightly more time playing social titles, averaging 21 minutes per day while women average 19 minutes. Mobile social gamers also have an average of 50 MocoSpace friends each, compared to 18 for non-gamers--MocoSpace adds that gamers are the most active social segment of its community, which now tops 17 million members.

MocoSpace social games include Street Wars, Stage Hero, Happy Farm, Blackjack Party and The Lost World. The company sees over 300,000 active gamers each month.

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