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MOG launches all-you-can-eat mobile music service
On-demand digital music services provider MOG announced the introduction of MOG All Access, an all-you-can-eat mobile 
streaming application optimized for the iPhone and Android platforms. Scheduled to launch in early Q2, the cloud-based MOG All Access--priced at $10 per month--promises unlimited listening to more than 7 million songs as well as MOG Radio, which offers streams based on selected tracks or artists. MOG's slider control enables users to determine whether they want to listen to "artist-only" radio or to allow similar artists into the mix. In addition, users can access their MOG.com playlists, download content to a local cache for offline listening and choose between standard download rates of 64 kbps or higher-quality HQ Audio in larger file formats.
MOG was founded in mid-2005 by David Hyman, former CEO of digital entertainment technology firm Gracenote. The company's investors include Universal Music Group and Sony Music, and its board of directors features famed producer Rick Rubin.
For more on MOG All Access:
- read this release
Related articles:
U.S. mobile music revenues to decline to $740 million in 2013
Study: Mobile music experience satisfies most users
Comments
Posted by Martin Rigby | March 16, 2010 - 9:43pm
It's encouraging that the labels have done the deals with MOG to let it offer an eat-as-much-as-you-can subscription streaming service. What will be interesting to see over the coming months is what steps, if any, they'll take to get users to buy music as well as listen to it on MOG or Spotify.
Streaming music services are an excellent means of music discovery, since you can check out complete tracks and even albums prior to purchase. Which is impossible with either broadcaast radio or internet radio. However, the labels still need the most committed fans to collect music, and buy it, rather than simply borrowing it like a book from the library.
Only time will tell if the gamble can pay off.
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