'Monday Night Football' scores on mobile

This week's broadcast of ESPN's Monday Night Football delivered the biggest audience in the history of cable television, and fan interest also proved strong across the mobile platform. According to ESPN, the Dallas Cowboys' 41-37 victory over the Philadelphia Eagles earned a 13.3 rating, drawing 18.6 million viewers--last season's MNF contest pitting the New England Patriots against the Baltimore Ravens was the previous record holder, with a 13.0 rating and viewership in excess of 17.5 million. No less significant, ESPN's "Monday Night Surround" digital effort generated more than 8.6 million visits via the web and mobile--the network reports close to 86 million page views from Monday through Tuesday at noon, with more than 2.6 million views of NFL-related video on ESPN.com and 2.4 million views of SportsCenter Right Now. In addition, over the last week consumers downloaded more than 614,000 ESPN football-themed podcasts.

For more on the MNF ratings bonanza:
- read this release

Related articles:
Sprint adds NFL Mobile Live to starting lineup
ESPN kicks off mobile fantasy football