MoPhap, RealTechNetwork team for ads

Online advertising network RealTechNetwork announced it will employ mobile advertising service provider MoPhap's SparkMobile ad serving platform and mobile publisher network to offer advertisers consumer reach that spans multiple digital platforms. RealTechNetwork brings to the table relationships with more than 7,200 publisher sites and serves over 22.8 billion ad impressions each month. According to MoPhap, the partnership promises to boost awareness of its advanced behavioral targeting abilities, made possible by a "server-side cookie" that allows advertisers to build personalized campaigns based upon longtime browsing patterns and contextual insights.

"At MoPhap, we're firmly dedicated to delivering all of the advantages of online advertising to the mobile environment," said Bob Walczak, MoPhap founder and CEO. "MoPhap is the only mobile ad serving company that has enabled third-party ad serving--the very same model that changed the face of online advertising. Our goal is to make unsold inventory a thing of the past."

For more on the MoPhap/RealTechNetwork deal:
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