Motorola launches feature film service in U.K.

As expected, Motorola in partnership with Paramount Digital Entertainment will introduce a new web-based movie retail storefront enabling U.K. consumers to download feature-length films to their mobile handsets. Motorola will inaugurate the service with 40 Paramount titles spanning from catalog classics to recent releases including The Italian Job and Team America: World Police.

Motorola will charge between £5.99/$11.70 and £8.99/$17.56 per title, requiring consumers to download each film to their PC for sideloading to their Moto device. "The question everyone asks is whether people will really want to watch full-length films on their phones when they have a 2.4-inch screen on their mobile and a 30-inch screen at home," said Motorola's senior director of multimedia Andrew Till in an interview with The Guardian. "But people see video on a mobile in a different way. They want something they can watch while they are on the treadmill, on an exercise bike or while they are commuting when they don't want a large device. We know from the video consumption on phones that consumers want this." Motorola adds it will launch similar movie retail efforts in France, Spain, Germany and Italy.

For more on the Motorola movie service:
- read this Guardian article

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