Motricity boosts global ambitions with Celcom Axiata deal

Mobile content solutions provider Motricity continues its global expansion, signing a deal with Malaysian operator Celcom Axiata to provide mobile web services to the carrier's 11 million feature and 3G smartphone subscribers. Motricity's hosted mCore Platform promises Celcom the tools to design, configure, customize and implement highly personalized mobile web experiences, enabling subscribers to more efficiently access their social networks, make purchases and search for information. Celcom is the second Axiata company to partner with Motricity--the firm previously inked a similar deal with Indonesian operator XL Axiata.

Last week, Motricity reported third quarter 2010 revenues of $37.9 million, up 35 percent from $28.1 million in the year-ago quarter. According to Motricity, managed services revenues increased 19 percent to $24.2 million, while professional services revenue surged 78 percent to $13.7 million. In addition to its Axiata partnerships as well as relationships with U.S. operators Verizon Wireless (NYSE:VZ) and AT&T (NYSE:T), Motricity also boasts a recent deal with Indian operator Reliance, which deployed the mCore solution to better oversee its growing mobile data services business--per Motricity's 8-K filing with the U.S. Securities and Exchange Commission, Reliance serves more than 100 million subscribers.

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