Motricity's Q4 revenues surge 42 percent year-over-year

Mobile content solutions provider Motricity reported fourth quarter 2010 revenues of $36 million, up 42 percent year-over-year--however, shares plummeted after the company projected Q1 revenues between $32 million to $33 million, far off the $42 million anticipated by analysts. Motricity credited its Q4 surge to ongoing partnerships with U.S. operators Verizon Wireless (NYSE:VZ), AT&T (NYSE:T) and Sprint (NYSE:S) as well as the expansion of its international footprint--in the latter half of 2010, the company signed deals with six operators across Southeast Asia and India. Motricity adds that managed services revenues in Q4 increased $2.9 million, up 14 percent year-over-year, and professional services revenue surged $7.8 million, up 161 percent compared to a year ago.

Late last month, Motricity announced an agreement to acquire mobile marketing software platform provider Adenyo for $100 million. The Adenyo platform promises enterprises, brands, media companies, advertising agencies and mobile operators a channel to deliver highly targeted mobile marketing and advertising campaigns--partners include McDonald's, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier and Bouygues Telecom. The acquisition is expected to close by the end of Q1 2011; according to Motricity, the deal will enhance its efforts to offer operators and enterprise customers a full range of mobile data service solutions across its cloud-based managed service platform.

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