Mozes inks marketing deal with Universal Motown

Even more from CTIA: Messaging-based mobile marketing firm Mozes announced a strategic relationship with Universal Motown Records Group. Per terms of the deal, Mozes will develop and execute interactive mobile programs and promotions for more than 60 UMRG acts, including Akon, Mya and Godsmack. "I'm extremely excited to have found a fun and interactive way to communicate in real-time with my fans," said Universal Republic artist Baby Boy Da Prince in a prepared statement. "I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos." Added Mozes CEO Dorrian Porter, speaking here at the Mobile Entertainment Live! event, "Mobile messaging should be accessible by anyone, and anyone should be able to create a killer campaign." - Jason

For more on the Mozes/UMRG deal:
- read this release