MTV debuts free Live and Local concert finder app

MTV Networks introduced Live and Local, a free location-based concert finder app optimized for the iOS and Android platforms. Developed in association with concertgoer virtual community SuperGlued, Live and Local pinpoints nearby live music experiences spanning across multiple genres--users can create calendar schedules of all dates they plan to attend, purchase tickets from authorized vendors and access maps and venue information prior to showtime. In addition, Live and Local scrubs users' iTunes playlists to suggest personalized concert recommendations.

Live and Local pinpoints nearby live music experiences spanning across multiple genres.

When the concert rolls around, Live and Local shifts gears into mobile social networking mode. Users can check-in via Facebook and foursquare, share information in-app to their Facebook and Twitter networks, view lists of friends in attendance and check out tweets and photos from others in the crowd. Over time, Live and Local serves as a working database of all concerts the user attends, collecting all content they've shared and giving others access to their activities and concertgoer profile.

A consumer survey conducted by MTV earlier this year revealed that 83 percent of self-reported daily mobile application users feel they're "addicted" to apps, with one respondent even stating "Apps are like Xanax in a phone." Ninety-one percent of daily users say apps expose them to new things, 87 percent say apps let them have fun no matter where they are or what they're doing, 77 percent rely on apps as their personal assistant and 70 percent believe apps make the rest of life better. MTV adds that 53 percent of survey respondents cite personal recommendations as a decisive factor behind which apps they download, while 52 percent rely on user reviews and 42 percent credit seeing a friend use a particular app.

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