MTV to launch multi-platform '$5 Cover'

MTV New Media announced an agreement with Hustle & Flow director Craig Brewer to launch $5 Cover, a multi-platform digital drama spotlighting the Memphis music scene. The 15-episode series--which will air across screens including the web, mobile, gaming devices and portable media players--will focus on the lives of young artists struggling for fame in one of America's richest musical environments. MTV plans to share social networking applications and assorted digital tools with fans to foster interest in $5 Cover, and said MySpace and Facebook widgets will continuously feed related content like exclusive live performances, video blogs and virtual tours of Memphis nightspots.

For more on $5 Cover:
- read this release

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