MTV partners with Verizon for multi-platform minisode series

MTV announced the launch of Valemont, a scripted short-form series premiering Sept. 29. A co-branded supernatural mystery project that unfolds across the television, digital and mobile platforms, the first six two-and-a-half minute episodes of Valemont will premiere in primetime in the commercial pods directly preceding The Hills and following The City--the remaining 23 episodes of the series will be available online at MTV.com and on mobile via Verizon Wireless' V Cast Video effort. MTV adds that Verizon handsets play an integral role in the storyline--each episode begins with a video clip or text message providing clues to characters in the show, as well as to viewers watching at home. Fans may also sign up to receive text messages directly on their own phones.  

For more on Valemont:

- read this release

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