Music video site Vevo launches free iPhone application

Music video and entertainment website Vevo unveiled a free application developed for Apple's (NASDAQ:AAPL) iPhone and iPod touch, promising premium-quality video clips, discovery and sharing tools, playlist creation options and exclusive video premieres. Owned by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media Company, Vevo--launched in late 2009--boasts a catalog surpassing 20,000 videos from over 7,000 artists, all available for viewing via the new app and optimized for the iPhone 4's high-resolution Retina display. Users can share videos across Twitter and Facebook, leverage GPS features to discover content viewed by other Vevo users in their immediate area, and download music from each clip via Apple's iTunes digital storefront.

In conjunction with the introduction of the iPhone app, Vevo also launched Ask:Reply!, a new original series featuring artists responding to fan questions submitted using Twitter and Facebook. The first installment, starring singer Ke$ha, is available exclusively with the app--future editions are slated to spotlight Maroon 5, David Archuleta, Ciara and Grace Potter.

"We are also working on Vevo for iPad and wanted to take the time to make it extra special so we hope to bring it to you as soon as possible," writes Vevo president and CEO Rio Caraeff on the firm's blog. "Vevo for Android and other mobile platforms are also in the works so stay tuned."

For more on Vevo for iPhone:
- read this Official Vevo Blog entry