mywaves adds Baeble live music content

Mobile video destination mywaves announced a partnership with live concert programmer Baeble Music to offer fully-licensed, proprietary live music content culled from more than 100 events filmed on location at venues in New York, Los Angeles, and Austin. The concerts, selected by Baeble's staff, span from indie rock to metal to alt-country. Users may visit the Baeble Music site and preview each show in free streaming format or purchase the entire show as a DVD or Windows Media download. According to mywaves, the Baeble Music channel yielded more than 60,000 mobile views in its first weekend. "Baeble's multi-platform network is a perfect fit with the number one mobile streaming website in the world," said Baeble Music CEO Rory Maher in a prepared statement. "With mywaves Baeble can reach its audience wherever they are, while giving advertisers a way to extend their message in a meaningful way."

For more on the mywaves/Baeble deal:
- read this release

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