Myxer: Females download twice as much mobile content

Female subscribers download twice as much mobile  content as their male counterparts according to mobile entertainment destination Myxer's latest BoomBox report. Downloads among female users topped 4.5 million in April, compared to 2.2 million among males--Myxer reports there are approximately 1.7 times as many females as males downloading content each month, adding that each female that visits downloads 17 percent more content than the average male. Myxer adds that the average female Android device owner downloaded 7.6 pieces of content during the month of April, while the average Android male user visiting the site only downloaded 6 items during that time, a difference of 21 percent. By comparison, females on iPhones downloaded 3.0 items while males download 2.8 items, a difference of only 6 percent.

For more on the Myxer report:
- read this release

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