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Namco's Scott Rubin talks mobile gaming

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Gamasutra is running another interview with an exec from a Japanese gaming company, Namco's Scott Rubin. Rubin discusses his company's strategies, thoughts on market consolidation and predictions for the market. Here are some highlights:

  • "During the next 6 to 12 months, Namco Networks will be launching several titles not based on Namco franchises but based on IPs that also have mass market appeal including Snoopy and the Red Baron, Dilbert Cubicle Chaos, and Scene It? Movie Edition."
  • "We feel that the present consolidation trend will be a positive force, eventually driving up the quality expectations of mobile games."
  • "Hardcore gamers play mobile games for the same reason casual gamers play: they are looking for five minutes of fun on the go. Because of this, hardcore gamers are looking for the same content as casual gamers, fun games that have a quick learning curve."
  • "As network speeds improve, Namco could possibly offer a game like Pac-Man with one player as Pac-Man and four players playing as ghosts, or Tekken, where you could fight other players in real-time across the country."
  • "We are one of the only traditional game publishers that develops games for not only mobile (Java and BREW), but for almost all wireless platforms- such as Windows Mobile, Palm O/S, smart phones-and we are always exploring new platforms."

For more of Gamasutra's Namco interview;
- read the article from Gamasutra


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