Name your price for new Radiohead album

Art-pop band Radiohead announced it will release its new album In Rainbows on Oct. 10 as a digital download, two months prior to its traditional hard-copy release--moreover, the band will enable listeners to name their own price for downloading the album via its website, http://www.radiohead.com. ("It's up to you," reads a disclaimer on the checkout screen--click again, and the site insists "It's really up to you.") Radiohead completed its contractual obligations to longtime label home EMI following the 2003 release of its sixth LP Hail to the Thief, which debuted at number 3 on Billboard, and remains a free agent. "I like the people at our record company, but the time is at hand when you have to ask why anyone needs one," said Radiohead frontman Thom Yorke in an interview with Time. "And, yes, it probably would give us some perverse pleasure to say 'f*** you' to this decaying business model."

For more on Radiohead's digital innovation:
- read this Time article

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