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NBC launches multi-platform Women@NBCU effort
Broadcast giant NBC Universal announced the launch of Women@NBCU, a multi-platform media effort targeting female consumers. Spanning NBC Universal brands including Bravo, Oxygen and iVillage as well as female-skewing NBC network programming including Today, The Biggest Loser and Lipstick Jungle, Women@NBCU promises advertisers an integrated, targeted platform across broadcast and cable television, the web and mobile. According to NBC Universal, women control 80 percent of all consumer purchasing across every brand category, with 75 percent of women influence the purchasing decisions of friends and family via product recommendations.
For more on Women@NBCU:
- read this release
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Comments
Posted by Anonymous | May 8, 2008 - 2:09pm
Considering that MSNBC's "hosts" and NBC's "reporters" have spewed out sexist comments and have been the target of email/letter campaigns due to their vehement sexist comments, NBC's efforts are either a reaction to their employees' comments or are assuming that women are stupid and will forget that MSNBC and NBC has fostered and disseminated sexism.
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