NBC Olympics Mobile tops 87 million page views

With the 2010 Winter Olympics now in the books, NBC announced that mobile page views across its WAP site and iPhone application reached 87.1 million over all 17 days of the games--according to the Peacock Network, that's 52 million more mobile views than the Beijing Summer Olympics generated in 2008. In addition, the Vancouver games yielded more than 2 million mobile video streams, over six times greater than the 301,0000 streams Olympics fans consumed two years ago.

In addition, the NBC Olympics Mobile App ranked as the number one free sports application in Apple's App Store throughout the first weekend of the games and again on the final day. The 2010 Winter Olympics concluded with the instant-classic USA vs. Canada gold medal hockey game, which drew an average television viewership of 27.6 million, making it the most watched hockey broadcast of any kind since the upstart Team USA defeated Finland to win the gold in 1980. NBC adds that 190 million Americans watched the 2010 Olympics across all of its broadcast networks--the second most-watched winter games ever, behind Lillehammer in 1994.

For more on the NBC Olympics Mobile numbers:
- read this release

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