NBC Universal relaunches digital content effort

NBC Universal relaunched its Digital Studio, emphasizing a new focus on branded entertainment and announcing a strategic partnership with advertising and communications firm Omnicon Media Group Digital. According to NBC, work is already underway on two new digital series: Gemini Division, a sci-fi series project starring Rosario Dawson and sponsored by Intel, Microsoft, UPS and Acura, and the zombie comedy Woke Up Dead. While distribution will initially focus on NBC Universal-owned websites, the network's executive vice president of digital entertainment and new media Vivi Zigler tells The Hollywood Reporter that plans to explore mobile distribution channels are also afoot.

For more on the NBC Universal Digital Studio relaunch:
-read this Hollywood Reporter article

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