NBC Universal taps PlayPhone to power mobile storefront

Mobile media firm PlayPhone announced an agreement to launch a direct-to-consumer mobile content storefront spotlighting NBC Universal properties including current primetime favorites The Office, 30 Rock and Law & Order as well as past hits like Magnum P.I., Leave It to Beaver and Saved by the Bell. The PlayPhone-powered NBC Mobile Store will offer theme song ringtones, wallpapers and related premium content--to promote the new storefront, the NBC Store website will feature a shortcode promising consumers nearly instantaneous access to mobile merchandise.

For more on the PlayPhone/NBC Universal deal:
- read this release

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