NBC's Olympics coverage tops 54 million mobile page views

NBC announced that through the first 10 days of its 2010 Winter Olympics coverage, mobile page views across its WAP site and iPhone application exceeded 54.3 million--by comparison, all 17 days of the 2008 Summer Olympics in Beijing generated just 34.7 million mobile page views. According to NBC, viewers have so far consumed more than 1.3 mobile video streams--two years ago, viewers screened only 301,000 mobile video streams across the duration of the games. Most indicative of mobile's evolution, NBC reports that by the time its Opening Ceremony coverage kicked off on Feb. 12, its mobile page views already exceeded the 1.07 million mobile views it racked up during the entire 2006 Winter Olympics.

So far, 167 million viewers--more than half of all Americans--have tuned in to NBC's multi-network, multi-platform 2010 Olympics coverage, topping the 164 million viewers who looked in on the first 10 days of the 2006 winter games. An average audience of 8.22 million viewed MSNBC's coverage of the U.S. hockey team's 5-3 upset over Canada on Sunday night, nearly matching the cable network's all-time average viewership high (8.23 million on Election Night 2008).

For more on NBC's Olympics viewership:
- read this release

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