NBC's 'Today Show' goes mobile via Zumobi

Can't get enough Al Roker? NBC's venerable morning program, The Today Show, announced an agreement with mobile media firm Zumobi to launch a free iPhone and iPod touch application offering mobile users access to news, entertainment and lifestyle content. According to The Today Show--the highest-rated morning show in American television for 13 years running--the mobile app delivers interviews, videos, top stories and photos as well as features on health, food and wine, entertainment, relationships and fashion.

For more on the Today Show app:
- read this release

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