Netbiscuits bolsters UMG's direct-to-consumer efforts

Universal Music Group announced it will team with mobile publishing platform Netbiscuits to expand its direct-to-consumer mobile content and services. Per terms of the agreement, UMG will leverage Netbiscuits' B2B web software platform to introduce artist-branded mobile websites, promising consumers opportunities to interact and share personal media with other fans as well as purchase content directly from their handsets. In addition, UMG and Netbiscuits will introduce applications optimized for platforms including the iPhone, Android, and Windows Mobile. UMG first teamed with Netbiscuits in late 2009 to launch a mobile website for rockers Bon Jovi.

For more on the UMG/Netbiscuits partnership:
- read this release

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