Netbiscuits teams with MADS to boost mobile ad revenues

Mobile web platform provider Netbiscuits announced a strategic agreement with mobile marketing solutions provider MADS in an effort to monetize publisher partners' websites via mobile advertising efforts. Per terms of the deal, Netbiscuits will integrate the MADS mobile marketing platform into its own mobile website publishing platform, enabling site owners to add advertisements from over 20 global ad sales agencies in a matter of clicks. The MADS platform also allows publishers to backfill bulk ads from all networks including AdMob, Google, BuzzCity, InMobi and Quattro Wireless.

For more on the Netbiscuits/MADS partnership:
- read this release

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