NFL Draft yields 38 million mobile web views for ESPN

The National Football League rookie draft proved a ratings bonanza for ESPN, with the sports media giant's mobile website traffic doubling over the previous year. The 2010 NFL Draft was the first presented in primetime, with coverage kicking off Apr. 22--over the weekend to follow, the NFL section of ESPN's mobile website generated close to 38 million page views, twice last year's total. Football fans visited the mobile site more than 8.8 million times, 2.5 times greater than the previous year. The mobile web spike corresponds with increased ESPN.com traffic: The site's NFL section logged over 20.1 million visits and 86.6 million page views over draft weekend, up 40 percent and 13 percent respectively over the same period a year ago.

ESPN adds the 2010 NFL Draft was the most-watched ever among viewers and the second most-watched among households--ESPN and ESPN2's 14.5 hours of live coverage averaged 2,853,000 households and 3,717,000 viewers, up 24 percent and 27 percent respectively over the previous year, according to Nielsen Media Research. The household total was just shy of 2006's record-setting audience of 2,855,000.

For more on the NFL Draft's mobile web growth:
- read this release

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