Nokia Advertising Alliance launches

Nokia announced the launch of the Nokia Advertising Alliance, promising to bring together mobile marketing solutions, location-based targeting, image recognition and related technologies to offer brands more efficient consumer engagement strategies. According to the handset giant, Alliance members are integrated with the Nokia Media Network to enable mobile ad campaign planning, execution and measurement through a single Nokia interface. In addition to the Nokia Media Network, which now includes more than 100 mobile publishers, operator partners and Nokia properties, the Nokia Advertising Alliance also ties to the Nokia Interactive Solutions platform to enable end-to-end mobile campaigns spanning banner ads, mobile web sites, mobile coupons and click-to-call services. A handful of companies have already earned Nokia Advertising Alliance certification, among them i-movo, Mobile Acuity, Mobiqa and uLocate. Last week, Nokia announced it will integrate its fledgling MOSH multi-platform user-generated content service into the Nokia Media Network, promising advertisers an opportunity to reach consumers via original mobile content.

For more on the Nokia Advertising Alliance:
 - read this release

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