Nokia launches Play To mobile media sharing solution

Nokia (NYSE:NOK) introduced Play To, a free beta application enabling users to wirelessly share photos, videos and music stored on their mobile phone to their home entertainment system. Available for Nokia N8, Nokia E7, Nokia C7, Nokia C6-01 and Nokia X7 devices, Play To leverages a WLAN router to search for Digital Living Network Alliance-certified television or stereo equipment connected to the home network--users may select the content they wish to share using the Photos, Videos and Music buttons on the app screen.

Click here to watch a video about Play To.

"Nokia Play To is meant for playing media stored on mobile, i.e., it is not possible to access other DLNA devices with it," reads the app's Nokia Beta Labs download page. "We wanted to concentrate on creating a solution for easily enjoying mobile media on a big TV screen or with an audio system. If you are familiar with DLNA technology we are supporting push and server functionalities with our current implementation."

Last month, Nokia said it will discontinue its Ovi mobile services umbrella this summer, continuing its existing initiatives and rolling out new efforts under the Nokia brand. The transition, slated to begin in July, is expected to continue throughout late 2012 and spans across all Ovi solutions and international markets--no disruption of the device maker's service roadmaps is expected, and Nokia adds that consumers who purchase a new Nokia smartphone or feature phone in the coming months will see the new branding in place on most preloaded services.

For more:
- read this Nokia Conversations blog entry

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