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Nokia Media Network extends mobile ad reach
Nokia announced an expansion of its Nokia Media Network mobile advertising effort, adding a series of European publishers including Agence France-Presse, RTL Mobile, Grupo Prisa, Telegraph Media Group, Trinity Mirror and International Herald Tribune. The premium advertising network launched in February in partnership with over 70 publishers and operators including Sprint, AccuWeather, Reuters, Hearst and Discovery--according to Nokia, the network now reaches more than 100 million consumers worldwide, generating click-through rates averaging 10 percent.
For more on the Nokia Media Network additions:
- read this release
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