Nokia targets youth market with Here and Now

Nokia announced the launch of Here and Now, an expansion of its Nokia.mobi mobile web portal promising news and entertainment geared for consumers between the ages of 18 and 35. According to Nokia, Here and Now will feature world news, music downloads and celebrity buzz from content partners including Reuters and Rolling Stone, as well as information on the handset giant's services and products. Here and Now is part of the Nokia Media Network premium mobile advertising effort, which extends across top-tier publishers as well as operator partners including Sprint and Airtel--existing advertisers include BMW, American Express and Universal Pictures. Nokia adds the Nokia.mobi portal is now bookmarked in all of its new devices.

For more on Here and Now:
- read this release

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