Nokia's Ovi Store now averaging 1.7M downloads per day

Almost a year after the Ovi Store first opened for business, Nokia said the mobile content marketplace is now averaging 1.7 million downloads per day. Speaking at the Nokia Annual General Meeting in Helsinki, Nokia CEO Olli-Pekka Kallasvuo said there are now localized versions of the Ovi Store in 18 countries, supporting 30 different languages. In addition, the handset maker's free turn-by-turn Ovi Maps service has now been downloaded more than 10 million times since going live in January, and is now available across more than 70 countries and in 45 languages.

Nokia announced an Ovi Store makeover in late March, promising consumers more efficient access from their desktop or handset. According to Nokia, new additions include a mobile device selector for users who aren't logged in, immediately identifying which apps and games are available for different phones--in addition, Ovi Store now boasts a five-star user rating system (up from three), making it easier to separate the most favorably reviewed applications. Reviews also indicate when the comments were posted and the reviewer's device model. Also new: Cleaner search results, making it easier for consumers to pinpoint desired content.

For more on the Ovi Store's growth:
- read this release

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