O2 and MIG partner for mobile entertainment venue

Multimedia services provider Mobile Interactive Group announced an agreement with O2 to launch next-gen services via the operator's new mobile interactive entertainment venue The O2.

MIG's Mobile Interactive Delivery Application Solution platform, a.k.a. MIDAS, will power a suite of event-based mobile services including the user-generated video service O2 Create and Priority Ticketing, which enables subscribers to purchase concert tickets via Ticketmaster.

"MIG will continue to deliver next-generation services over the next three to five years, creating a unique, memorable experience for each visitor, encouraging them to return over and over with family and friends--creating a positive brand experience for each visitor," said Mobile Interactive Group business development director Anthony Nelson.

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