Oberon Media re-brands as I-play

Multi-platform casual games firm Oberon Media--which acquired mobile game publisher I-play in May 2007--announced it will now operate under the I-play brand, stating the new identity "communicates the scope of the company's newly integrated publishing division." According to Oberon/I-play, which also snapped up interactive TV entertainment developer PixelPlay last summer, the brand consolidation affords developers, licensors and content partners access to a single publishing entity positioned to deliver casual games to the online, mobile and television screens. In conjunction with the name change, I-play will launch a new consumer website showcasing its casual games and related mobile content--the site is now live in the U.S., with a European counterpart scheduled to follow.

For more on the I-play re-branding:
- read this release

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